Project
Freedom Birmingham // Google Search Ads
2019
Description
For a recent event in Birmingham, I was asked to expand the viewership the event was getting. Through Google Search Ads I set up a campaign to target a niche set of tags words for those who would be interested. By optimising the search terms I was able to maximise the people seeing the adverts with those who would be truly interested. At the end of the campaign, we had a 9.4% click-through rate, far above the industry standard of 1.9%.
For a recent event in Birmingham, I was asked to expand the viewership the event was getting. Through Google Search Ads I set up a campaign to target a niche set of tags words for those who would be interested. By optimising the search terms I was able to maximise the people seeing the adverts with those who would be truly interested. At the end of the campaign, we had a 9.4% click-through rate, far above the industry standard of 1.9%.
